LOGOMARK
"MOODBOARD" KEY WORDS
CONSUMER INSIGHT
COMPETITOR INSIGHT
This is a deck that ended up missing the mark. the brand was going for a higher class feel and I targeted their product towards the wrong client. I included it here to show the level of research that I do into the markets I'm designing for, and to show my ability to break down that research and present it to the client in accessible ways. Even though this branding was off-the-mark and will not be used I still belive this piece demonstrates my dedication to graphic design.